Last month, I had a number of clients ask about my process for BFCM calendar planning.

I told them:

In order for you to maximize your revenue for Q4, you’ve gotta get organized.

You’ve gotta have a roadmap.

You’ve gotta plan out what you’re sending, to whom, and when.

You can’t just wing it.

This is the majors.

Luckily, I’ve got a proven process (…thanks to 7 years of BFCM experience) that helps me map out the MOST IMPORTANT three months of email strategy for our clients.

And since my team's such a big fan of Bargoose Bedding (believe it or not, you're on our team's list of 100 brands that we want to work with), I figured I’d use my experience to create a real email calendar to show you how you can make the most of Q4 (especially BFCM).